Two of our clients are featured in the new Channel 4 series “A new life in the sun”. After filming with them over the course of six months in 2015, the first episode screened last night in the UK.
What campaigns do you remember in 2015?
‘Ride me all day for £3’, ‘Are you beach body ready?’, ‘Taste the Bush’
Were the companies justified in using them?
Remember this one? The reaction it produced went truly global as a story.
So a £100k campaign generated £millions of sales and rocketed the company into growth. Proving perhaps that all publicity is good publicity?
In a recent survey, 87% of people think it is “unjustifiable” to use “bad taste” to sell a product and 65% that it’s “never acceptable” for ads to be in bad taste.
We do PR. We do it well. But we urge clients to create stories that will engage with the Press, even if they need a hand getting them out.
So if you want to embark on some local exposure for your own business, where do you start?
The 11 R’s
Don’t think PR is a quick job. Done well it takes many hours per story but it is worth it!
Use a newswire service. If you can afford it, it will potentially increase your media reach (broadcast your news further).
SEO benefits. Anything published online at a quality site with backlinks to your website can help boost Search Engine results.
Utilize the cloud. Create electronic press kits, pdfs, photos etc in Dropbox and share it. Don’t attach everything to email!
Ask to see the many examples of reactive pieces we have got published, creative stories we have generated and fabulous press coverage for our clients across all media.
D3 Marketing – Portsmouth marketing; Portsmouth design; Portsmouth website