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Two of our clients are featured in the new Channel 4 series “A new life in the sun”. After filming with them over the course of six months in 2015, the first episode screened last night in the UK.
Tune in to watch the lovely Roseanna growing her Marbella bootcamp business Aurora Bootcamp and the wonderful Yvonne & Ray as they run their stunning 5 star B & B in Andalucia, Cortijo Sabila.
Design and art can be created everywhere – even on your bike or running route around town!
We love these. Stephen Lund took the boredom-rite-of-passage, doodling, to a new level by evolving it into a sport.
Some great fun flyer design work this week for two Sussex based pet businesses, producing some eye catching promotional fliers.
What do you think?
What campaigns do you remember in 2015?
‘Ride me all day for £3’, ‘Are you beach body ready?’, ‘Taste the Bush’
These words and imagery caused serious offence.
Were the companies justified in using them?
Remember this one? The reaction it produced went truly global as a story.
So a £100k campaign generated £millions of sales and rocketed the company into growth. Proving perhaps that all publicity is good publicity?
In a recent survey, 87% of people think it is “unjustifiable” to use “bad taste” to sell a product and 65% that it’s “never acceptable” for ads to be in bad taste.
So for clients to be brave, to push the boundaries to stand out, they need to balance shocking without being in bad taste….. basically to take the risk out of risky advertising.
We do PR. We do it well. But we urge clients to create stories that will engage with the Press, even if they need a hand getting them out.
So if you want to embark on some local exposure for your own business, where do you start?
The 11 R’s
Top tips
Don’t think PR is a quick job. Done well it takes many hours per story but it is worth it!
Use a newswire service. If you can afford it, it will potentially increase your media reach (broadcast your news further).
SEO benefits. Anything published online at a quality site with backlinks to your website can help boost Search Engine results.
Utilize the cloud. Create electronic press kits, pdfs, photos etc in Dropbox and share it. Don’t attach everything to email!
Ask to see the many examples of reactive pieces we have got published, creative stories we have generated and fabulous press coverage for our clients across all media.
D3 Marketing – Portsmouth marketing; Portsmouth design; Portsmouth website
When Facebook CEO Mark Zuckerberg hinted that Facebook was working on an upgrade to its famous Like button many suspected the launch of a “dislike” option. Instead, the clever minds at Facebook introduced a far more empathetic set of 6 ’emojis’ that best represent our most common emotions.
The new set of reactions includes love, laughter, happiness, shock, sadness and anger as well as the original thumbs up and is currently in its test phase in just two markets (Spain and Ireland) until they decide whether to tweak it and/or how to roll it out further.
Facebook has caught up with social networks like Path and sites like Buzzfeed, who already give users the ability to respond to posts with different reactions beyond simple likes and ‘faves’.
Users can find the new reactions on both mobile and desktop & on all news feed posts.
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