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What campaigns do you remember in 2015?
‘Ride me all day for £3’, ‘Are you beach body ready?’, ‘Taste the Bush’
Were the companies justified in using them?
Remember this one? The reaction it produced went truly global as a story.
So a £100k campaign generated £millions of sales and rocketed the company into growth. Proving perhaps that all publicity is good publicity?
In a recent survey, 87% of people think it is “unjustifiable” to use “bad taste” to sell a product and 65% that it’s “never acceptable” for ads to be in bad taste.
Este Couture rebranded and relaunched with D3 Marketing & wanted to drive awareness of their new website. Their clientele were easy to identify as separate and specific niches, so Google adwords and facebook ads were easy to set up to return high ROI.
The results? In one week…