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What campaigns do you remember in 2015?
‘Ride me all day for £3’, ‘Are you beach body ready?’, ‘Taste the Bush’
These words and imagery caused serious offence.
Were the companies justified in using them?
Remember this one? The reaction it produced went truly global as a story.
So a £100k campaign generated £millions of sales and rocketed the company into growth. Proving perhaps that all publicity is good publicity?
In a recent survey, 87% of people think it is “unjustifiable” to use “bad taste” to sell a product and 65% that it’s “never acceptable” for ads to be in bad taste.
So for clients to be brave, to push the boundaries to stand out, they need to balance shocking without being in bad taste….. basically to take the risk out of risky advertising.
Este Coutu
re rebranded and relaunched with D3 Marketing & wanted to drive awareness of their new website. Their clientele were easy to identify as separate and specific niches, so Google adwords and facebook ads were easy to set up to return high ROI.
The results? In one week…
“D3 delivered. Great design, within budget, on time – just what a small business needs.”
“We are so impressed with their work standard and professionalism, we are getting them to build our new website.”
“D3 have helped us with design, marketing ideas, emarketing, advertising and a new website. Always flexible, hard working and fast.”
“The friendly and approachable team take the time to really understand their customers needs which reduces the time taken from inception of the project to going live. Costs are fair and the quality of their work is first rate.”
“D3 Marketing are fantastic! I’ve worked with them on a number of projects & always got excellent return on investment. They are my preferred agency and I am confident referring to my contacts.”
“The photographs you took & website have really made our hotel stand out beautifully. We are so pleased.”
“D3 marketing always take responsibility for delivering something great, without demanding much of our time to help them get there! For us, that’s priceless.”
“Great customer service and fantastic attention to detail. Very, very recommended!”
“From concept stage through to on-going marketing, PR, online & offline work … Help and advice is always readily at hand to raise customer awareness and drive sales.”
“We are totally impressed that you understood how we work and helped us to put that message across to our future clients.”
“D3 always exceed my expectations, and deliver above and beyond…they add huge value to our business and clients.”
“I’ve recommended D3 Marketing to several associates as a result of their excellent service and competitiveness.“
“We started with one test website and have just commissioned a third, placing all our different companies with D3. Well done.“
