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Top tips – how to get more local exposure for your business

Facebook may be one of our biggest assets for business. It’s free, it’s easy and almost everyone is on it! Including your potential customers!

Learn how to utilise the social platform to reach more local people…

1. Use local video and images

When your local clients recognise the area, they’re more likely to visit your page and your business.

2. Post pictures of your customers and fans

Personal photos help your visibility with the friends of your customers. Encourage people to tag themselves in your photos.

3. Collaborate with other local businesses

Regularly interacting with other local businesses (i.e. commenting on or sharing their posts or tagging them in yours) will make you more visible to their audience.

4. Use reviews

Reviews show up prominently on mobile phones and recommendations can majorly benefit your business, so make sure you have your reviews tab set up.

5. Build your email list

Offer something as an incentive to get people to opt into your list.

6. Join local Facebook groups

Share a link to your page, promotions and information about your business if the group permits it.

7. Create local awareness ads

Reach people who are near your business with a local awareness ad. Create calls to action, such as Get directions, for each ad.

D3 Marketing – Portsmouth marketing; Portsmouth design; Portsmouth website.

Use Facebook to promote your other social media accounts.
1. Use your page description
Put links in your page description with calls to action (use to shorten links)
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2. Use your cover photo description
This is so under utilised but actually a great place for information you want people to have – like links!
3. Add social media tabs to your Facebook page 
People can easily follow you from the tab at the top of your page and see your activity in that platform.
Try these apps:
4. Create a photo album of social icons
  • Call it ‘Your brand name – Social network gallery’
  • Say ‘Our links to all your favourite social network platforms’
  • Put your links in the description (Twitter link on Twitter icon etc.)
  • Share the album on Facebook
  • Share the link across all your SM accounts later
A great, visual way to share your account links.
5. Auto-share your Instagram photos to your Facebook page
Instagram links to your personal Facebook profile by default.
Change the sharing destination to your page in the Instagram settings: Linked Accounts>Facebook>Your Page Name
Et voila – your photos will now auto share to Facebook!
6. Auto share your Facebook posts to Twitter
Link your accounts and all of your posts will be Tweeted. Just remember the 140 character allowance & use if you’re sharing links.

D3 Marketing – Portsmouth marketing; Portsmouth design; Portsmouth website.