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As seen on Channel 4

As seen on Channel 4

Two of our clients are featured in the new Channel 4 series “A new life in the sun”.  After filming with them over the course of six months in 2015, the first episode screened last night in the UK.

Tune in to watch the lovely Roseanna growing her Marbella bootcamp business Aurora Bootcamp and the wonderful Yvonne & Ray as they run their stunning 5 star B & B in Andalucia, Cortijo Sabila.

DIY PR

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We do PR. We do it well. But we urge clients to create stories that will engage with the Press, even if they need a hand getting them out.

So if you want to embark on some local exposure for your own business, where do you start?

The 11 R’s

  1. Reach  Think about the user – who you want to read the story and pick those publications that are your demographic. Are you a niche or general
  2. Research  Take the time to build a comprehensive list of publications that could suit ALL your business’s angles. Get the right contacts.
  3. Read  One story does not fit all! Read your target media’s publications, know what they like & create an angle they will want to use.
  4. Relationships Take the time to develop relationships with relevant media contacts for your area. Connect on social media & face to face, network.
  5. React If something’s happened in your local area, or on the news, you can link a further story to, use it. Within 24 hours! Offer yourself for interview.
  6. Relevant  Journalists report interesting news, not your sales blurb. Be timely, relevant, interesting and new. Inspire and engage them with your story.
  7. Remember You want to be remembered so find ways to tie your company, locality, product etc into a memorable piece
  8. Right Write it right! Follow guidelines for what makes a great story and write it as you’d expect to see it in your target publication.
  9. Ring  Ring your connections first, sell in the story, be personal and follow up quickly with the piece. Ring back!
  10. Respond  If someone uses your piece, say thank you (of course). Publicise it. Use it. Show it off. Send it to prospects. Build the buzz.
  11. Resolution Stories are used more often if they have a press quality photo. High resolution for print! But make it a good photo! Stage it well.

Top tips

Don’t think PR is a quick job. Done well it takes many hours per story but it is worth it!

Use a newswire service.  
If you can afford it, it will potentially increase your media reach (broadcast your news further).

SEO benefits.  Anything published online at a quality site with backlinks to your website can help boost Search Engine results.

Utilize the cloud. Create electronic press kits, pdfs, photos etc in Dropbox and share it. Don’t attach everything to email!

Ask to see the many examples of reactive pieces we have got published, creative stories we have generated and fabulous press coverage for our clients across all media.

D3 Marketing – Portsmouth marketing; Portsmouth design; Portsmouth website

Latest D3 Marketing work : PR & Awards

ffLocal PR can deliver great brand awareness and new customers. But how do you create the stories that the media want to use? You use D3 Marketing to do it for you.

For FISHCRAFT and Flaming Cow, two sister restaurants in Eton (Windsor), we researched and submitted their entries to the UK’s gluten free Eating Out awards. Gluten Free is a key USP of both venues. And both restaurants were shortlisted. Being part of the awards has generated great social media exposure, and has online SEO benefits, but also allowed us to get the story published across many media. A triple success. The final winners are announced on 17th November in London.

Contact us about creating stories that create impact in the press.

Boutique in a Bus is a new concept in Dorset. And we wanted to let people know. Our PR team rolled into action and the wheels were soon spinning, generating a huge amount of press coverage.

biab We are the City (over 17,000 people read this article!) 

Bloggers articles like this one

Profile piece in Dorset Business Matters

AND  a 15 minute Radio Solent interview from the bus!

 

D3 Marketing – Portsmouth marketing; Portsmouth design; Portsmouth website.