Latest D3 Marketing work : Boot camp website design

Latest D3 Marketing work : Boot camp website design

D3 Marketing have done a lot of work in the fitness industry and have hands on experience supporting many boot camp operators across UK and Europe.

A new start up in Marbella, Spain asked us to create a name that stood out and develop a responsive website design.

We didn’t just design. We wrote all the copy across the site, produced the videos, picked the photos, decided on all the content, navigation and functionality. We certainly love a project where we can pick it up and run with it. The website goes live on 17th November!

Colourful social media

Screen shot 2015-11-15 at 19.36.37D3 Marketing have a lot of clients who are exceptional at social media but we always love watching what Ultraviolet Flowers, a leading designer florist in Portsmouth, do because their photos are so beautiful. You can shop online through their facebook too.

Oh and they have the cutest dog, Enzo. What Enzo recommends has a huge following on instagram..

Get inspired with them
Website
Instagram
Facebook

Latest D3 Marketing work : PR & Awards

ffLocal PR can deliver great brand awareness and new customers. But how do you create the stories that the media want to use? You use D3 Marketing to do it for you.

For FISHCRAFT and Flaming Cow, two sister restaurants in Eton (Windsor), we researched and submitted their entries to the UK’s gluten free Eating Out awards. Gluten Free is a key USP of both venues. And both restaurants were shortlisted. Being part of the awards has generated great social media exposure, and has online SEO benefits, but also allowed us to get the story published across many media. A triple success. The final winners are announced on 17th November in London.

Contact us about creating stories that create impact in the press.

Design turns ugly into beautiful

D3 Marketing branding design website design marketing brochure design portsmouth HampshireEverywhere we go there are examples of “ugly” commonplace objects being redesigned to add beauty.

D3 Marketing love these designs for electricity pylons.

Turning them into something amazing and beautiful marching across the landscape.

 

Latest D3 Marketing work : Plumbing website design, Jersey

Plumbing websites can all be rather amateurish and boring so when DB Malorey in Jersey approached us to do a website design that stood out from the crowd, D3 Marketing were delighted.

With so many services, it was important to prioritise them in the text and navigation to lead with their strongest hand.

The photos were also going to be essential to selling their professionalism and building their reputation through visual messages.

The resulting mobile responsive website is simple, hard hitting and built to drive enquiries with lots of calls to action throughout.

See website.

Biro brilliance

By ,   No tags,   0 Comments
Biro brilliance

1We happened upon these drawings today by African artist Enam Bosokah, all done in blue biro.

“It was very early when I knew I could draw. As I grew older, I had to fulfill the dream within me which was producing art. I went to the University, studied art, got my degree…..

I had a pen and paper, a perfect media, I thought. That was how it all began.”

You’ve probably heard of content marketing and you will have certainly visited content marketing sites every time you access the internet.

Whenever you visit news sites, entertainment sites or blogs like this, you are visiting a site that uses content (useful information) to market itself.

Content marketing can be successfully used to attract new clients, sales leads, enquiries and subscribers for any type of business.

So how do you do it?

  1. build and market a website
  2. fill it with FREE information that has real value to your prospective clients
  3. include images and calls-to-actions to provide an opportunity to purchase goods, services (or both), which are closely linked to the information you give away

Don’t forget to share your website content (blog posts) on your social media to drive more traffic to your website.

Contact us for help in building and marketing your website.
View our website portfolio here.

D3 Marketing – Portsmouth marketing; Portsmouth design; Portsmouth website

Latest D3 Marketing work : Google advertising

Este CoutuEste - black on white logore rebranded and relaunched with D3 Marketing & wanted to drive awareness of their new website. Their clientele were easy to identify as separate and specific niches, so Google adwords and facebook ads were easy to set up to return high ROI.

The results? In one week…

  • 377 website visitors from the adverts
  • Adverts seen by 5400 people locally (prime targets including Indian/Asian ladies, engaged)
  • 47 facebook page likes
  • TOTAL ADVERTISING COST? Just £68 (16p per lead/click/like)
Contact D3 Marketing if this type of promotion might be suitable for your business.

 

DIY PR

By ,   No tags,   0 Comments

We do PR. We do it well. But we urge clients to create stories that will engage with the Press, even if they need a hand getting them out.

So if you want to embark on some local exposure for your own business, where do you start?

The 11 R’s

  1. Reach  Think about the user – who you want to read the story and pick those publications that are your demographic. Are you a niche or general
  2. Research  Take the time to build a comprehensive list of publications that could suit ALL your business’s angles. Get the right contacts.
  3. Read  One story does not fit all! Read your target media’s publications, know what they like & create an angle they will want to use.
  4. Relationships Take the time to develop relationships with relevant media contacts for your area. Connect on social media & face to face, network.
  5. React If something’s happened in your local area, or on the news, you can link a further story to, use it. Within 24 hours! Offer yourself for interview.
  6. Relevant  Journalists report interesting news, not your sales blurb. Be timely, relevant, interesting and new. Inspire and engage them with your story.
  7. Remember You want to be remembered so find ways to tie your company, locality, product etc into a memorable piece
  8. Right Write it right! Follow guidelines for what makes a great story and write it as you’d expect to see it in your target publication.
  9. Ring  Ring your connections first, sell in the story, be personal and follow up quickly with the piece. Ring back!
  10. Respond  If someone uses your piece, say thank you (of course). Publicise it. Use it. Show it off. Send it to prospects. Build the buzz.
  11. Resolution Stories are used more often if they have a press quality photo. High resolution for print! But make it a good photo! Stage it well.

Top tips

Don’t think PR is a quick job. Done well it takes many hours per story but it is worth it!

Use a newswire service.  
If you can afford it, it will potentially increase your media reach (broadcast your news further).

SEO benefits.  Anything published online at a quality site with backlinks to your website can help boost Search Engine results.

Utilize the cloud. Create electronic press kits, pdfs, photos etc in Dropbox and share it. Don’t attach everything to email!

Ask to see the many examples of reactive pieces we have got published, creative stories we have generated and fabulous press coverage for our clients across all media.

D3 Marketing – Portsmouth marketing; Portsmouth design; Portsmouth website

We invest huge amounts of time in ensuring clients have the right images to represent their business. And use them everywhere possible. But why does it matter?

Let’s look at the stats

  • Over ten percent of photos taken by humankind took place in the last 12 months
  • Photos are becoming the “universal language”
  • The fastest growing social media networks are not surprisingly Facebook, Tumblr, Pinterest and Instagram, all visual (if you’ve a visual product be ON these platforms)
  • What we see has a profound effect on how we feel and act
  • 93% of communication is nonverbal
  • Images are quicker – the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process
  • Graphics are scientifically proven to increase comprehension, recollection, and retention compared to text
  • Pictures interact with text to produce levels of comprehension and memory that can exceed what is produced by text alone
  • Without images we can be lost in a sea of words and just give up/switch off

6 reasons why images are important in marketing

  1. Articles with images get 94% more total views
  2. Including a Photo and a video in a press release increases views by over 45%
  3. 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
  4. In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
  5. In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
  6. Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)

D3 Marketing – Portsmouth marketing; Portsmouth design; Portsmouth website.