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When Lesley arrived at the D3 Marketing office from Dorset with a folder full of designs, research & ideas we knew she was serious about starting a retail revolution. And then she bought a bus!
Boutique in a Bus (the bus is Lady B) was launched with a lot of publicity including live interviews on the radio, magazine and newspaper coverage. The response to the concept has been fantastic and she certainly is eye catching.
Boutique in a Bus was a challenging project as we had to launch not just a business but a totally new concept to the market and media. h