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If you’re planning your marketing strategy, these 7 key social media trends should be part of your thinking.
1. Response works
According to Search Engine Watch, 70% of Twitter users expect a response from brands they reach out to (and 53% expect it in less than an hour. In 2014 consumers made complaints on social media 879 million times but in 2015 messages went unanswered by brnads out of 8 times! Get social listening and automation tools so that you can respond quickly
2. Live streaming video
Live streaming video is considered to be the next big thing thanks to apps like Periscope and Meerkat. It reveals a much more authentic side of your business. Unedited, unfiltered and real. See a more in-depth breakdown of the apps.
3. Social commerce
The more you engage, the more social selling and revenue is possible. Look out for more apps and features to help in 2016, such as Twitters Buy button.
4. SEO
Content is still king. There’s a shift from text to media but optimizing your organic content is still important. And social content is becoming increasingly more visible in search results.
5. Reviews
We are a review led society. 88% of consumers are influenced by reviews and online comments. Make sure you are aware, responding and improving your reviews.
6. Mobile first
Mobile devices have become the primary (not secondary) screen for most social media users. Over 80% of internet users own a smartphone. 14% of Millennials wouldn’t do business with a company that doesn’t have a mobile site or app.
7. Data-driven decisions
You have access to so much information about consumer preferences – use it to personalize your message and focus on building stronger loyalty and long-term engagement. Personalized, data-driven marketing plans are in. But beware, numbers shouldn’t replace creativity.
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