COVID-19 changed the way that everyone marketed, very quickly and very extremely. Overnight events were cancelled, shops were closed and face to face meetings died out. More and more people were using digital methods to stay in touch and that included social media.
Social media networks were suddenly under pressure to help their users maintain relationships with their loved ones, and at the same time were looking to provide business tools that addressed all of the new challenges.
Many didn’t disappoint, and here are a selection of some of the tools and even tweaks that social media networks made as COVID-19 swept the world.
Launched in May, Facebook’s newest videoconferencing feature – Messenger Rooms – allows up to 50 people to video chat at the same time, with no limit to how long you can talk for. In addition, you don’t even need a Facebook account to join a room so it’s open to everyone.
For a B2C company that uses Facebook a lot, who were planning on holding a small event of around this number, Facebook Rooms made this an adaptable possibility.
In the world of work, sharing information on LinkedIn has been a bit of a minefield. People are having to share news of furlough, redundancies, temporary or permanent closures and product changes and delays. A ‘like’ or a round of applause or even a sad face doesn’t seem appropriate when you’re trying to communicate ‘keep your chin up’.
It’s of little surprise that LinkedIn released a new reaction button which essentially means ‘sending you support’. Messaging changes as times do and LinkedIn got this absolutely right.
This actually came out a while ago but it was a relatively low key affair. In a time where people can now not hand over a real life catalogue, the potential to send people a virtual catalogue on something as easy as Whatsapp has a big appeal. It has become much more publicised and widely used as a result of COVID-19.
How it works is, a business owner gets a digital store using WhatsApp Business and inside the store, you can create any number of catalogues. You can put prices, descriptions, pictures and other ordering information. You can even add a website to each catalogue.
If you’re looking to use more social media marketing in the aftermath of COVID-19, get in touch.
“D3 delivered. Great design, within budget, on time – just what a small business needs.”
“We are so impressed with their work standard and professionalism, we are getting them to build our new website.”
“D3 have helped us with design, marketing ideas, emarketing, advertising and a new website. Always flexible, hard working and fast.”
“The friendly and approachable team take the time to really understand their customers needs which reduces the time taken from inception of the project to going live. Costs are fair and the quality of their work is first rate.”
“D3 Marketing are fantastic! I’ve worked with them on a number of projects & always got excellent return on investment. They are my preferred agency and I am confident referring to my contacts.”
“The photographs you took & website have really made our hotel stand out beautifully. We are so pleased.”
“D3 marketing always take responsibility for delivering something great, without demanding much of our time to help them get there! For us, that’s priceless.”
“Great customer service and fantastic attention to detail. Very, very recommended!”
“From concept stage through to on-going marketing, PR, online & offline work … Help and advice is always readily at hand to raise customer awareness and drive sales.”
“We are totally impressed that you understood how we work and helped us to put that message across to our future clients.”
“D3 always exceed my expectations, and deliver above and beyond…they add huge value to our business and clients.”
“I’ve recommended D3 Marketing to several associates as a result of their excellent service and competitiveness.“
“We started with one test website and have just commissioned a third, placing all our different companies with D3. Well done.“
