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Action Stations Portsmouth get a new brochure

Action Stations Portsmouth get a new brochure

Action Stations is a fantastic multi-purpose venue at the Portsmouth Historic Dockyard. The marketing team there wanted a new brochure designed to specifically promote their corporate and weddings business.

It started with a competitive pitch. We were delighted to win and produced a series of brochure design concepts for the client. From this came many iterations of copywriting, design, photo choices and layout. But it was well worth the time and effort.

The aim was to really deliver something that stands out from the competition, as the events venue marketplace is extremely saturated.
However Action Stations is totally unique and we wanted all the personality and benefits of this venue to shine out clearly in the finished product.

As part of that uniqueness we identified early on that the building itself is iconic. We produced hand drawn illustrations of parts of the building facade to use throughout the brochure to reinforce this message.

This desire to be different was also reflected in the paper chosen to print the 12 page brochure – a touchy feely “rough” matt paper.

The D3 team would like to thank Kerry, who led the project, for all her input. She was a big fan of one of the bold vibrant styles presented at concept stage and we are so pleased with the final results.

Here’s just a few of the pages – if you’re looking for a wedding venue in Portsmouth, something a little different, get in touch with Kerry.

7 habits to boost your success

Success begins with you.

Make your morning routine priority no.1

Allow yourself 10-15 minutes each morning to ‘power up’. It can involve whatever you like, so long as it’s energising either mentally or physically (or both!).

Having and sticking to a routine each morning sets you up for the day. You might practice a few yoga positions, meditate with a fresh juice outside, or get to a bit of personal development reading or writing. Whatever you choose to do make sure you give yourself that time each and every morning to set yourself up for the day ahead.

Remember your strength

You’re a solution finder, a problem solver, a winner! You’ve done it before and you can do it again. Each day take a minute to remember just how much of a warrior you are – finding this strength will prepare you for whatever set backs the day might throw at you.

Don’t dwell on mistakes or setbacks

It’s important to realise that no business goes without its fair share of rocky patches. But the most successful ones are those who power on regardless. Brush yourself off and get right back on that horse.

Prioritise the most important things

You will be more productive and much happier if you make improvements to your time management skills. Write down the top 3 things you MUST accomplish today and get the job done before focussing on the less important things (like checking your Facebook…).


You might think that you can do a better job and that may well be true. But you are only one person. Delegating means that you can get far more done in a day than if you were just working alone. So hand off some of that to-do list to someone else and concentrate on the really important things that you need to get done yourself.

Don’t procrastinate

Procrastination can mask a lack of confidence, or a fear of being wrong or being criticised. But the longer you wait to do something, the further away that light at the end of the tunnel gets. Bite the bullet and so whatever it is that you’ve been putting off. No matter the result, at least it won’t be hanging over you or churning scared, negative thoughts through your head. When it’s done it’s done and you can move forward.

Say thank you & smile

You won’t succeed alone. Every day, there are many people on your team and in your daily life who deserve to be thanked. So be thankful, show it and say it. And smile! Research shows that smiling positively benefits you and those around you – and it looks beautiful darling!

7 ways to build your business while working your day job

You want to run your own business, but it’s not feasible to leave the day job just yet… so how do you juggle both?

While you’re transitioning from employee to entrepreneur it’s important to stay motivated and keep a clearly defined goal in sight. Here are a few things to keep the spark alight whilst you’re busy working for someone else.

1. Know your ‘why’ and focus on it like a laser

Whatever it is that makes you want your own business rather than employment is one of the biggest keys to your success. Write it down in detail, then refine your why until you get it down to just one, honest sentence – then put it up on the wall, wherever you’re likely to see it every day (the dashboard, the bathroom mirror, the bedroom wall). Keeping your reason for succeeding in clear view and at the forefront of your mind will keep you motivated and focussed, even when things get tough.

2. Write yourself a job description

In detail and in the present tense, write down your ideal day – what are your activities, who are your customers/ clients, how many do you have, how do you service them, how much income do you make? What does your daily schedule look like (in an ideal world)? For example, you might like to spend most of your days networking with people poolside in some sunny resort and get paid for it. Why not? If that’s your dream and it’s conducive to your plan then write it down. Defining exactly what you want is the biggest step you can take to getting there.

3. Reinforce what you want

Now you know why you want to succeed and what success looks like to you, read your vision aloud every morning. Focus intently on how it will feel to be living your ideal. Keeping your desired result clearly in your mind and feeling the feelings your success will bring will help you keep negative thoughts about your daily grind at bay.

4. Commit yourself

Telling other people about your dream might feel strange, since it’s likely still in the planning stage, but vocalising what you intend to do gives you public accountability – meaning you’re less likely to give up & quit if the people in your life know about it.

5. Set up or join a business master mind group

Find other people who are also setting up a business and meet with them once or twice a month to brainstorm ideas, share advice and motivate each other. Just discussing things like articles you’ve found helpful, techniques you’ve found useful and other ideas can be extremely helpful when you’re setting up a business.

6. Learn learn learn

Read all the books & articles, listen to podcasts and online trainings, take some short courses – if it’s relevant & helpful to your business/ industry it can only help you. Additionally, keeping your attention focussed on your preferred industry will keep you tuned into and focussed on your goals. Not to mention you’ll have a wealth of experience and knowledge by the time your business comes into fruition.

7. Set daily goals

Set yourself some SMART goals (specific, measurable, attainable, relevant, time-bound). By achieving small successes every day you’ll gain more confidence. Taking action, no matter how small, tedious or mundane the task, will inevitably help you to grow, even when there doesn’t seem to be much time left in the day. 7 days of small steps equals a big step forward by the end of the week.

“Life asks us to make measurable progress in reasonable time. That’s why they make those fourth grade chairs so small– so you won’t fit in them at age twenty-five!” — Jim Rohn
As seen on Channel 4

Two of our clients are featured in the new Channel 4 series “A new life in the sun”.  After filming with them over the course of six months in 2015, the first episode screened last night in the UK.

Tune in to watch the lovely Roseanna growing her Marbella bootcamp business Aurora Bootcamp and the wonderful Yvonne & Ray as they run their stunning 5 star B & B in Andalucia, Cortijo Sabila.

Making maps into art

Design and art can be created everywhere – even on your bike or running route around town!

We love these. Stephen Lund took the boredom-rite-of-passage, doodling, to a new level by evolving it into a sport.



Flyer design – it’s a dogs life!

Some great fun flyer design work this week for two Sussex based pet businesses, producing some eye catching promotional fliers.

What do you think?

Just how risky is risky advertising?

What campaigns do you remember in 2015?

‘Ride me all day for £3’, ‘Are you beach body ready?’, ‘Taste the Bush’

beach body readyThese words and imagery caused serious offence.

Were the companies justified in using them?

Remember this one? The reaction it produced went truly global as a story.

So a £100k campaign generated £millions of sales and rocketed the company into growth. Proving perhaps that all publicity is good publicity?

In a recent survey, 87% of people think it is “unjustifiable” to use “bad taste” to sell a product and 65% that it’s “never acceptable” for ads to be in bad taste.

tessaSo for clients to be brave, to push the boundaries to stand out, they need to balance shocking without being in bad taste….. basically to take the risk out of risky advertising.

Some marketers believe that in 2016, we should give consumers a lot more credit for their intelligence. Exposure to so much media makes us more accepting of honesty. And the bland middle ground of advertising is less likely to help your brand grow.So why not at least consider some creative?You might enjoy being a little risky.


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We do PR. We do it well. But we urge clients to create stories that will engage with the Press, even if they need a hand getting them out.

So if you want to embark on some local exposure for your own business, where do you start?

The 11 R’s

  1. Reach  Think about the user – who you want to read the story and pick those publications that are your demographic. Are you a niche or general
  2. Research  Take the time to build a comprehensive list of publications that could suit ALL your business’s angles. Get the right contacts.
  3. Read  One story does not fit all! Read your target media’s publications, know what they like & create an angle they will want to use.
  4. Relationships Take the time to develop relationships with relevant media contacts for your area. Connect on social media & face to face, network.
  5. React If something’s happened in your local area, or on the news, you can link a further story to, use it. Within 24 hours! Offer yourself for interview.
  6. Relevant  Journalists report interesting news, not your sales blurb. Be timely, relevant, interesting and new. Inspire and engage them with your story.
  7. Remember You want to be remembered so find ways to tie your company, locality, product etc into a memorable piece
  8. Right Write it right! Follow guidelines for what makes a great story and write it as you’d expect to see it in your target publication.
  9. Ring  Ring your connections first, sell in the story, be personal and follow up quickly with the piece. Ring back!
  10. Respond  If someone uses your piece, say thank you (of course). Publicise it. Use it. Show it off. Send it to prospects. Build the buzz.
  11. Resolution Stories are used more often if they have a press quality photo. High resolution for print! But make it a good photo! Stage it well.

Top tips

Don’t think PR is a quick job. Done well it takes many hours per story but it is worth it!

Use a newswire service.  
If you can afford it, it will potentially increase your media reach (broadcast your news further).

SEO benefits.  Anything published online at a quality site with backlinks to your website can help boost Search Engine results.

Utilize the cloud. Create electronic press kits, pdfs, photos etc in Dropbox and share it. Don’t attach everything to email!

Ask to see the many examples of reactive pieces we have got published, creative stories we have generated and fabulous press coverage for our clients across all media.

D3 Marketing – Portsmouth marketing; Portsmouth design; Portsmouth website

Facebook rolls out new ‘reactions’

When Facebook CEO Mark Zuckerberg hinted that Facebook was working on an upgrade to its famous Like button many suspected the launch of a “dislike” option. Instead, the clever minds at Facebook introduced a far more empathetic set of 6 ’emojis’ that best represent our most common emotions.

The new set of reactions includes love, laughter, happiness, shock, sadness and anger as well as the original thumbs up and is currently in its test phase in just two markets (Spain and Ireland) until they decide whether to tweak it and/or how to roll it out further.

Facebook has caught up with social networks like Path and sites like Buzzfeed, who already give users the ability to respond to posts with different reactions beyond simple likes and ‘faves’.

Users can find the new reactions on both mobile and desktop & on all news feed posts.

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You’ve probably heard of content marketing and you will have certainly visited content marketing sites every time you access the internet.

Whenever you visit news sites, entertainment sites or blogs like this, you are visiting a site that uses content (useful information) to market itself.

Content marketing can be successfully used to attract new clients, sales leads, enquiries and subscribers for any type of business.

So how do you do it?

  1. build and market a website
  2. fill it with FREE information that has real value to your prospective clients
  3. include images and calls-to-actions to provide an opportunity to purchase goods, services (or both), which are closely linked to the information you give away

Don’t forget to share your website content (blog posts) on your social media to drive more traffic to your website.

Contact us for help in building and marketing your website.
View our website portfolio here.

D3 Marketing – Portsmouth marketing; Portsmouth design; Portsmouth website