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Why images maketh the marketing

Why images maketh the marketing

21 July 2015,   By ,   0 Comments

We invest huge amounts of time in ensuring clients have the right images to represent their business. And use them everywhere possible. But why does it matter?

Let’s look at the stats

  • Over ten percent of photos taken by humankind took place in the last 12 months
  • Photos are becoming the “universal language”
  • The fastest growing social media networks are not surprisingly Facebook, Tumblr, Pinterest and Instagram, all visual (if you’ve a visual product be ON these platforms)
  • What we see has a profound effect on how we feel and act
  • 93% of communication is nonverbal
  • Images are quicker – the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process
  • Graphics are scientifically proven to increase comprehension, recollection, and retention compared to text
  • Pictures interact with text to produce levels of comprehension and memory that can exceed what is produced by text alone
  • Without images we can be lost in a sea of words and just give up/switch off

6 reasons why images are important in marketing

  1. Articles with images get 94% more total views
  2. Including a Photo and a video in a press release increases views by over 45%
  3. 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
  4. In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
  5. In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
  6. Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)

D3 Marketing – Portsmouth marketing; Portsmouth design; Portsmouth website.

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