A large majority of growing businesses have a website with 92% of small business owners thinking that having a website is the most effective digital marketing strategy. This is most likely why it’s one of the key pieces of collateral business owners and directors want to make sure is on brand and converting well.
Website design has evolved as more people use a wider variety of devices to browse online. A responsive website means that a website is equally well designed and user friendly on mobiles and tablets as it is on laptops and desktops, but ‘mobile first design’ for websites is taking that one step further. It is designing a website primarily to be used on a mobile device but that also looks good on a desktop or laptop.
In 2016 mobile internet usage surpasses desktop internet usage. That means that the audience on a mobile is larger than the audience with a laptop/desktop. Also, mobile internet usage continues to grow, so this audience will only continue to rise. Designing with mobile in mind might not be enough moving forward, it might need to be the key focus.
That isn’t the case in all instances though. In some industries there might still be a heavier reliance on desktop usage. Finance, games, science and technology are all areas where there is more desktop than mobile traffic. Having said that in all those instances the lowest amount of mobile traffic is still 39% and if they follow trends this will continue to rise as well.
Historically, mobile was always a side thought after the website was built – ‘does it look ok on everything else?’ The danger is that we go in the same direction with mobile with a ‘mobile first design’ approach, only checking how a website looks on a desktop as the mobile first designed website is completed.
So the question isn’t ‘mobile or desktop first’, it’s giving equal weight to all devices. Having said that, the days of bringing in mobile at the end of a website design process are gone.
Get in touch if you’d like a holistic approach to website design.
In 2019 an average of 61 shops closed per day, and recent predictions believe that the the ‘retail apocalypse’ is due to continue at least another 2 years. This doesn’t mean there won’t still be a demand for products and services, but that businesses will need to think more laterally and focus on online marketing and presence to survive the shift in the way the world is working.
How are businesses surviving the Retail Apocalypse?
There are a number of businesses that might have had a shop or office where they can actually operate from home or on the move. The beauty industry, technology repair and the beauty industry are classic examples of ones that can pick a corner of their home and keep less stock or keep the tools of the trade mobile and lightweight, and negate the need for a retails space.
The lack of ‘store front marketing’ means that online marketing such as a website, social media and email marketing becomes important. But the cost of online marketing compared to the running costs of a premises works out much more realistic as well as an opportunity to promote your brand to a wider market.
Buying online is no longer a novelty and also no longer just for the big businesses. With an effective website design you can sell online safely and take out the need for a premises to display products. Promoting the website using social media – both paid and organic – is an affordable option as is online sponsorship, and alongside more traditional forms of marketing such as print.
The ‘death of the high street’ doesn’t have to be a negative thing either, in that there will be deserted store fronts in a ghost town. There are many new ways that people are making use of retail premises that are no longer in need. This includes community hubs, service based businesses, indoor markets for businesses to come together, the hospitality industry and of course, those businesses that will always need a shop of sorts.
Get in touch if online marketing will help your business thrive in a digital world.