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When Facebook CEO Mark Zuckerberg hinted that Facebook was working on an upgrade to its famous Like button many suspected the launch of a “dislike” option. Instead, the clever minds at Facebook introduced a far more empathetic set of 6 ’emojis’ that best represent our most common emotions.
The new set of reactions includes love, laughter, happiness, shock, sadness and anger as well as the original thumbs up and is currently in its test phase in just two markets (Spain and Ireland) until they decide whether to tweak it and/or how to roll it out further.
Facebook has caught up with social networks like Path and sites like Buzzfeed, who already give users the ability to respond to posts with different reactions beyond simple likes and ‘faves’.
Users can find the new reactions on both mobile and desktop & on all news feed posts.
If you’re planning your marketing strategy, these 7 key social media trends should be part of your thinking.
1. Response works
According to Search Engine Watch, 70% of Twitter users expect a response from brands they reach out to (and 53% expect it in less than an hour. In 2014 consumers made complaints on social media 879 million times but in 2015 messages went unanswered by brnads out of 8 times! Get social listening and automation tools so that you can respond quickly
2. Live streaming video
Live streaming video is considered to be the next big thing thanks to apps like Periscope and Meerkat. It reveals a much more authentic side of your business. Unedited, unfiltered and real. See a more in-depth breakdown of the apps.
3. Social commerce
The more you engage, the more social selling and revenue is possible. Look out for more apps and features to help in 2016, such as Twitters Buy button.
4. SEO
Content is still king. There’s a shift from text to media but optimizing your organic content is still important. And social content is becoming increasingly more visible in search results.
5. Reviews
We are a review led society. 88% of consumers are influenced by reviews and online comments. Make sure you are aware, responding and improving your reviews.
6. Mobile first
Mobile devices have become the primary (not secondary) screen for most social media users. Over 80% of internet users own a smartphone. 14% of Millennials wouldn’t do business with a company that doesn’t have a mobile site or app.
7. Data-driven decisions
You have access to so much information about consumer preferences – use it to personalize your message and focus on building stronger loyalty and long-term engagement. Personalized, data-driven marketing plans are in. But beware, numbers shouldn’t replace creativity.
D3 Marketing have a lot of clients who are exceptional at social media but we always love watching what Ultraviolet Flowers, a leading designer florist in Portsmouth, do because their photos are so beautiful. You can shop online through their facebook too.
Oh and they have the cutest dog, Enzo. What Enzo recommends has a huge following on instagram..
“D3 delivered. Great design, within budget, on time – just what a small business needs.”
“We are so impressed with their work standard and professionalism, we are getting them to build our new website.”
“D3 have helped us with design, marketing ideas, emarketing, advertising and a new website. Always flexible, hard working and fast.”
“The friendly and approachable team take the time to really understand their customers needs which reduces the time taken from inception of the project to going live. Costs are fair and the quality of their work is first rate.”
“D3 Marketing are fantastic! I’ve worked with them on a number of projects & always got excellent return on investment. They are my preferred agency and I am confident referring to my contacts.”
“The photographs you took & website have really made our hotel stand out beautifully. We are so pleased.”
“D3 marketing always take responsibility for delivering something great, without demanding much of our time to help them get there! For us, that’s priceless.”
“Great customer service and fantastic attention to detail. Very, very recommended!”
“From concept stage through to on-going marketing, PR, online & offline work … Help and advice is always readily at hand to raise customer awareness and drive sales.”
“We are totally impressed that you understood how we work and helped us to put that message across to our future clients.”
“D3 always exceed my expectations, and deliver above and beyond…they add huge value to our business and clients.”
“I’ve recommended D3 Marketing to several associates as a result of their excellent service and competitiveness.“
“We started with one test website and have just commissioned a third, placing all our different companies with D3. Well done.“
